Monday, August 11, 2008

How To Design Your Website For Maximum Sales

Web Design India
If you thought that designing a website is all about handing over the contract to a website designing company and looking at the final output when its ready…You are Wrong!

The underlying intention of website creation is not just to create an online presence but to create an effective online presence for promotion of the company products or services. No company would want their website to be hidden among millions of already existing ones but they would ideally like to ensure that their website is capable of attracting customers and generate revenue in the process.

The following points below would make you aware of the latest practices in website creation that would help you to develop sales oriented websites.
  • Logo – The colour theme should be complementary to the logo used. The logo should not get hidden and should actually stand out.
  • Overall Visual appeal – Avoid unnecessary clutter and use visuals that would be appealing to the naked eye. At the same time it should match the overall theme and the message that needs to be conveyed about the company.
  • Highlight Text contents – Users would be reluctant to read long text based paragraphs. Hence, the need for simple language usage and highlighted points to reflect the main essence of the information.
  • Use of Flash – This depends on the kind of website. Ideally, flash should be used to highlight certain punch lines and graphic elements that would reflect the company and its message. Flash is not too friendly for search engines that can potentially give visitors you.
  • Website navigation – A smooth navigation ensures that the user has easy access to different pages on website.
  • SEO FriendlinessSearch Engine Optimization ensures constant traffic to the website and guarantees sustained business through the online channel. The text contents provided should be made SEO Friendly so as to facilitate website promotion at a later stage.
Following the basic above mentioned points would ensure that your website creates an impact on users and draws them to further site navigation. The companies have the option of using advanced features to improve the aesthetic appeal and filter any unnecessary congestion.
Web Design India

Tips For Choosing a Web Design Company


In this modern era of technology boom, its hard to think of life without the Internet. The digital age has ushered a new awareness about the benefits of Information Technology with the internet being the hallmark of information availability to anyone and everyone.

Professional firms and companies have understood the importance of online presence and brand image by having websites developed as per their requirements by the right technology partner.

We have arrived at a comprehensive list of points that you should be aware of before selecting the right specialist vendor to cater to your website requirements.

  • Testimonials and Portfolio – This is a good starting point. More than words, it’s the past works that reflect the vendor’s capability to undertake projects.
  • Relevant Expertise – Select a vendor with long term experience in delivering web solutions to suit client needs. You would want to work with established players rather than beginners.
  • Customized Approach – A good vendor is one who understands your requirements patiently and suggests you a solution that is feasible, thus ensuring clarity right from the onset.
  • Quality or Price – Do not compromise quality for want of price reduction. A vendor who may bend down to a great extent on price to get your project may not deliver quality service.
  • Future maintenance – A vendor who can provide after sales maintenance and service would be the perfect fit for clients with long term requirements.
  • Value addition – A vendor who can provide add-on solutions complementary to website development (SEO, Content Writing, Graphic Designing) would guarantee a comprehensive website solution.
  • Systematic Service Delivery – Adherence to a documented process and constant communication on project are the hallmarks of professional website development companies.
The above points will ensure that clients get a vendor who believe in fostering trust and goodwill and ensure value based services. It is highly important to choose the right designing company who can understand and interpret your business goals and convert them into an effective and professional online identity.

How to Choose the Right Web Development Partner

How to choose the right IT Company?
How to select the right software partner for my job?
What should I look for when I want to outsource my Web Development work?
Is it safe to outsource my software / web development work?

If you are concerned about any such issues and are hunting for answers then go on and read the entire stuff.
With rising needs of web development industry, it becomes imperative to choose the right partner for a successful project. The choice of partner will very much impact the overall delivery and implementation for your online presence on World Wide Web. Some people just pick a partner from one of the first few people who contact them while others make their selection based on the prices offered to them from various companies/individuals. What people most often do not consider is the ability and past delivery record of their partner. What’s most important is not just to see the project happen on papers, but to visualize it happen in real in the given conditions.

For how long has the partner been into business?

Have they dealt with any customers in your region/area?

Does your partner have the capability to deliver what you are looking for?

Does the partner have technical competence to warn you about any potential flaws or problems that can crop up at a later stage?

Does your partner take care of quality and minor details to bring in professionalism in work?

Has the partner done any similar work in past or something which is comparable and equally complex?

Are the timelines give to you feasible and will be followed?

What happens if deliveries are not made on time for your work?

Are the prices offered to you feasible and to market standards so as to cover the development costs and build a long term relationship?

Is the partner stable and will be in business once your work is done?

Is the partner or their associate traceable in case you need them urgently?

Has the partner had any satisfied customers in the past for any services they have done?

What kind of after sales support will be provided assuming work has been done and delivered?

If you get satisfactory answers for at least 80% of the questions above, then I think you are in good hands. Some people will not be able to provide satisfactory answers to most of these questions. If you land up working with them, the project is bound to fail. We suggest you to continue your search in such cases and think twice before starting any sort of work with non-professional partners.